The Raritan Blog

Google's Data Center

Greg More
October 23, 2012

Google was in the news this week wasn’t it? First, there was the intentional release of photos from inside their data center and stories about their data centers from journalists such as Steven Levy. Then there was the unintentional premature earnings release by RR Donnelley indicating earnings per share of $9.03 instead of the market expectation of $10.65 causing the stock price to fall $68.10 or 9% before trading was halted.

Scattered among the many photos of Google data centers were a few Easter eggs*. My  favorite was the “Super Secret Strategic PUE Plan.” I’ve checked with our Power IQ energy management software product manager to learn whether Power IQ can calculate a PUE less than 1.0. He assures me that if Google can achieve a PUE less than 1.0 our Power IQ will be able to calculate it.

According to the May 2009 “The Datacenter as a Computer: An Introduction to the Design of Warehouse-Scale Machines” by Googlers Urs Holzle and Luiz Barroso, “The computing platform of interest no longer resembles a pizza box or a refrigerator but a warehouse full of computers … We must treat the data center itself as one massive warehouse-scale computer.”

The “one massive warehouse-scale computer” is composed of what Raritan has articulated as the concept of “smart racks.” A data center, whether a room or an entire building, is all about what is happening at the rack. Obviously, this is where the actual computing is taking place. It is also where the vast majority of the power is being consumed, or should be. It is the web of communications within the data center, within the organization, and for communications with the rest of the world. If this kingdom of IT is not properly protected and maintained there can be very serious consequences.

If you would like to learn more about smart racks, read the Raritan smart racks article.

*source: www.geek.com/articles/geek-pick/10-easter-eggs-from-inside-a-google-data-center-20121018/ . You can see more Easter eggs at: https://mashable.com/2012/10/18/google-data-center-easter-eggs/.

Complimentary passes available for end users for the October 16th DCD Chicago show

Dorothy Ochs
October 9, 2012

End users are invited to attend the upcoming DatacenterDynamics Chicago on October 16th. Attend our presentation featuring Bank of Canada and stop by our booth to see our latest solutions and enter a raffle drawing for a new iPad. Simply contact us.

Presentation Details

• Time: 12:50 - 13:30
• Location: Hall 2
• Speakers: Jeff Birch (Senior IT Principal Consultant, Bank of Canada) & Khaled Nassoura
• Title: This is the real deal, a real-world experience of a financial institution choosing and implementing a DCIM solution.
• Abstract: There has been a lot of buzz, hype, and confusion around DCIM (data center infrastructure management) software that has been created by both vendors and industry analysts in the past year. In this session, you will learn directly from data center architects and managers how they went about selecting a DCIM solution suite to bridge the gap between facilities and IT, streamline the process for moves/adds/changes, increase asset tracking accuracy, and reduce costs in their data center

Event Website: http://www.datacenterdynamics.com/conferences/2012/chicago-2012

Visit Us at AFCOM in Nashville – Learn and Maybe Even Win

Dorothy Ochs
September 27, 2012

Join us as we discuss how to successfully deploy high power to your racks, and how you can gain secure remote access to your data center

And stop by our booth (#644) to see our newest Power, DCIM and KVM solutions

Get a registration discount on us—Use code RARITANF12!

Register at http://www.datacenterworld.com/fall2012/

TWO PRESENTATIONS:

Effectively Deploying High Power in Data Centers

Date: Monday, October 1st at 2:30pm

Room: Lincoln C

Speaker: Greg More, Senior Product Marketing Manager at Raritan

Achieving Secure Remote and Local Access for Your Data Center

Date: Monday, October 1st at 9:45am

Room: Jackson CD

Speaker: Richard Dominach, Manager of KVM and Access Product Management at Raritan

We will have live demos at our booth (#644) and will be raffling an iPad. Be sure to stop by!

Event Details:

AFCOM Data Center World

Sep. 30th - Oct. 3rd

Gaylord Opryland Resort and Convention Center

Nashville, TN

Register now: http://www.datacenterworld.com/fall2012/

Visit Raritan (booth #2038) at the Modern Day Marine event on September 25-27 in VA

Dorothy Ochs
September 14, 2012

See how we can help:

- Reduce energy use and comply with Executive Order 13514

- Easily manage agency consolidation plans by tracking all of the assets in your data centers

- Provide you with secure remote access to server management

REGISTER NOW at

http://www.marinemilitaryexpos.com/modern-day-marine.shtml

EVENT DETAILS

What:  Modern Day Marine

When:  September 25-27, 2012

Where:  MCB Quantico, VA

DCIM, what is it and how is it helping data center managers today in improving operational and energy efficiencies?

Dorothy Ochs
September 7, 2012

Raritan will be presenting at the DCIE (Data Center Innovation Expo) on September 18-19 in Montreal. You are invited to join us and stop by booth #101.

When: September 18th from 2:30 PM - 3:45 PM

Location: Room 514C

Title: DCIM, what is it and how is it helping data center managers today in improving operational and energy efficiencies?

Abstract: There has been a lot of buzz, hype, and confusion around DCIM (data center infrastructure management) software that has been created by both vendors and industry analysts in the past year. In this session you will learn how data center managers like yourself are actually filtering out this hype and confusion and are using DCIM to drive data center operational excellence. Once such scenario is to automate existing manual processes for managing moves, adds and changes (MACs). Another scenario enables managers to make better informed decisions using intelligence built into DCIM to reduce cooling energy costs. Both examples will be supported with real-world ROIs.

For more info and to register, visit http://www.datacenterinnovations.com/en/index.html.

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